WWD reports that Too Cool for School has opened its first-ever flagship store in New York’s fashionable Soho neighborhood. The K-beauty brand is formulated in South Korea, but based in New York.

The new store is located on Lafayette Street. It will carry nine of the company’s brands, its including Dinoplatz and Egg, Glam Rock, Za, Art Class, McGirly, Plaid, Special Care – and more. 

A few of Too Cool for School’s products are shown above, including an unusual skin cream by Dinoplatz and Egg, lipstick by Glamrock and a BB compact by McGirly.